The 2017-2018 English Premier League season was broadcast to millions of viewers around the world, with various networks bidding for the lucrative rights to showcase the biggest football league in the world. The competition for the broadcasting rights was fierce, and ultimately the rights were awarded to the highest bidder. In this article, we will discuss the various networks that gained the English Premier League broadcasting rights for the 2017-2018 season.
Sky Sports has been the major broadcasting partner for the English Premier League for over a decade, and they once again won the bid for the 2017-2018 season. Sky Sports offered a total of £4.2 billion to secure their hold on the EPL broadcasting rights, making them one of the biggest contributors to the league’s revenue. They provided comprehensive coverage of all 380 matches and provided expert analysis and commentary, making them the go-to option for any football fan in the UK.
BT Sport also secured the English Premier League broadcasting rights for the 2017-2018 season, paying a total of £885 million for 42 live matches. They provided coverage of select games throughout the week and also offered a range of pre- and post-match analysis. While they couldn't provide the same breadth of coverage as Sky Sports due to the limited number of matches they showed, their coverage was still popular among viewers who preferred their presenting style and quality of analysis.
Amazon Prime made a splash in the EPL broadcasting market, winning the rights to show 20 live matches in the 2019-2020 season. However, they also secured the rights to broadcast 10 games during the Boxing Day fixtures in the 2017-2018 season. While their coverage was limited, they provided an alternate platform for fans to watch games and allowed viewers to stream matches on multiple devices in high definition, making them an attractive option for viewers on the go.
The English Premier League attracted a host of broadcasters vying for the rights to showcase the country's most popular sport. Sky Sports and BT Sport were the established players in the market and secured the majority of the rights, while Amazon Prime offered an alternative service for viewers. The competition for the broadcasting rights has only intensified since the 2017-2018 season, with new players entering the market and the bidding process even more competitive than before. As football continues to be one of the most watched sports globally, the rights to broadcast the Premier League games will always be a hot commodity.
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